Walk This Way

Did You Know?

  • Eighty percent of child pedestrian deaths occur at non-intersection locations.
  • Teens have a death rate twice that of younger children and have accounted for half of all child pedestrian injuries in the past five years.
  • Developmentally, kids cannot judge speed and distance of approaching vehicles until age 10.
  • Children are more than twice as likely to be hit by a car and killed on Halloween
    than other days of the year

In 2000, Safe Kids Worldwide and FedEx created Walk This Way to bring national and local attention to pedestrian safety issues. What started as a pilot program in three U.S. cities has now grown to 10 countries around the world – Brazil, Canada, China, India, Mexico, the Philippines, South Korea, Thailand, the United States and Vietnam – and includes more than 250 communities in the United States alone.

Walk This Way relies on FedEx employee volunteers and encourages new partners, including public officials, public agencies, community organizations and parents, to join Safe Kids Worldwide to improve conditions for child pedestrians around the globe.

Since it was created, the Walk This Way program has grown to include four main components:

Awareness and Advocacy Activities

  • International Walk to School Day. In October of every year, millions of children from countries around the world participate in Safe Kids Walk This Way events for International Walk to School Day.
  • Halloween Safety. In the United States on average, children are more than twice as likely to be hit by a car and killed on Halloween than on any other day of the year. Safe Kids host events to educate families about safety risks and to promote visibility.

Halloween Safety Tips

Halloween Safety Tips – (Spanish)

Infrastructure Improvements

  • Environmental Task Forces. Each year, coalitions around the country create local task forces with the goal of improving pedestrian conditions for children by making long-term environmental improvements.
  • Model School Zone. Safe Kids is working with 10 schools, one each in 10 different countries, to develop safer school zones, and in doing so, create evidence-based interventions to increase child pedestrian safety that could serve as models for other schools around the world.

Pedestrian Safety Research

Safe Kids research and environmental assessments reveal emerging issues for child pedestrians.
In 2012, Safe Kids released a report on child pedestrian safety, “Walking Safely: A Report to the Nation,” which examined 15-year trends in child pedestrian injuries and deaths in the United States. The report suggested that distraction is becoming a bigger issue, particularly with teenagers

Education Programs

  • Start Safe Travel. Safe Kids works with Head Start centers to provide transportation safety information and hands-on training to staff, parents and caregivers.
  • In-School Road Safety Education. Globally, 1,000 young people a day die on the roads. Safe Kids develops culturally sensitive educational materials and partners with schools, teachers’ unions and governments to provide road safety education to students.
  • Safe Kids also works closely with Safe Routes to School (SRTS) on bike and pedestrian events around the country.

The Results

Since the Walk This Way program launched, the number of child pedestrian fatalities has decreased by 32 percent in the United States. In 2012, the program reached more than 2 million children in nearly 4,000 schools around the world with 5,411 hours of volunteer support from FedEx employees.

Through the program’s largest and most widespread activity, International Walk to School Day, Safe Kids and FedEx have engaged 2.7 million children, 15,700 FedEx volunteers and 7,303 schools in the United States in the past 13 years. In the past year, Walk This Way has improved the walking environments of 38 schools in 27 cities in eight countries.

Additional Resources

Pedestrians Safety Tip Sheet

Pedestrian Safety Tip Sheet (Spanish)

Find an Indiana Safe Kids Coalition near you